“Mom, look what the reindeer dragged in”
2023 edition
Contrary to the common misconception, there aren’t a lot of reindeer running around the capital areas of Helsinki and Stockholm. But what we do have is world-class creativity (and snow, we do have a lot of snow).
Feast your eyes on a selection of the best of our work this year. We’re hoping to see them on the international competitions’ awarded-lists. And if you’re looking to do crazy magical things like these, do meet us in Cannes, Eurobest and on LinkedIn.
If we all get naked, what’s the color code for that?
Pantone
For years there has been a color chip for the color called nude. But since skin tones are so wildly varied and beautiful, we needed to expand on what is nude.
When you’re out to reinvent energy storage, you’d better look the part
Cactos
Cactos, a company turning wrecked Tesla batteries into a cost-efficient way of storing energy and easing the peaks in the electricity market, needed a brand. So we gave them a green supergreen identity.
Awards and recognition:
2 × Red Dot Design Award
How national doom and gloom turned into a resource for resilience
Prime Minister’s Office
When the Prime minister tells you to come up with a thing to ease the mental strain of people during covid, the energy crisis and the Russian invasion of Ukraine, you comply. We built a virtual museum to document the peoples’ emotions, increasing their mental resilience (and saving a few lives, too).
Awards and recognition:
3 × Webby Winner
1 × One Show Shortlist
1 × Clio Shortlist
2 × Golden Drum Shortlist
2 × Grand One Winner
2 × Grand One Honorary Mention
2 × Vuoden Huiput Silver
Watch this, loser, or we’ll kick your ass!
Friends & Ocean Outdoor
Bullying that previously occurred in the schoolyard. where everyone could see it has moved to mobile phones and computers. We brought it into plain sight of adults, invading the safe space of outdoor advertising.
Awards and recognition:
1 × Cannes Shortlist
1 × One Show Bronze
Cleaning has destroyed marriages, we’re here to help
Lempi cleaning
There are two kinds of people: those who say they hate cleaning and liars. In order to prevent failed marriages and mental health issues, Lempi cleaning is here to help.
Awards and recognition:
1 × Vuoden Huiput Silver
AI-engineered dreams of football success? Dream on.
Oddset
The launch of the "Dreams of Europe" audio service by sports betting brand Oddset showcases the power of AI in creating immersive experiences that allow football supporters to dream about how their team wins the cup and secures a place in European play.
Awards and recognition:
1 × One Show Shortlist
If you cannot fit the picture, make a new one
Eeva.fi
To launch Eeva.fi, a new online media for the women-minded, we looked into the portrayal and demands on women. We found that the expectations were so unrealistic, we needed an artificial intelligence to realize them.
Awards and recognition:
1 × GrandOne Shortlist
Helping Swedes find their new favourite team in this year’s World Cup
Oddset
Just because your national team isn’t playing, doesn’t mean you shouldn’t have a team to cheer for. To help football fans overcome the disappointment of Sweden's absence from this year's World Cup, Oddset is launching a campaign encouraging Swedes to connect with, and choose, their second team.
The original life hacks – reinvented
Kesko / Pirkka
Back in the olden days, Pirkka brand used to publish life hacks (this was like, waay before the internet). To revive the brand and to make it relevant again, we revived Pirkka Hacks, this time on TikTok.
Awards and recognition:
2 × GrandOne Winner
2 × GrandOne Honorary mention
Fully plant-based advertising for plant-based burgers
Jureskogs
All hamburger chains advertise along the roads. But no one has yet used the most obvious, and most natural, media placement, until now.
Make adhesives great again
World's Toughest Fix
There are no boring categories, just boring people. How do you get brand with zero name recognition to top of the shelves and top of the charts? With smart branding, unconventional marketing mix and bold attitude.
Awards and recognition:
1 × Vuoden Huiput Silver
Packaging packaging, so that wood would look good
Metsä Spring - Muoto
We gave an identity to Metsä’s packaging innovation, Muoto, the revolutionary plastic-free choice of the future.
Awards and recognition:
1 × D&AD Wood Pencil
1 × One Show shortlist
We don’t really like it, but let’s talk?
Small talk is always a tough ask for Scandinavians, but hell, let’s do it.
Meet us at Golden Drum to discuss creativity and the weather.
Laura Tohtua
Creative Director
hasan & partners
